The Regnum Christi Federation in the North American Territory announces that starting January 1, 2023, Kerrie Rivard will begin work as the new Director of Marketing and Communications for the Federation. Kerrie currently serves as Marketing Manager and reports to the Director of Marketing and Communications for the Legionaries of Christ and the Regnum Christi Federation, Gail Gore. Gail will continue as Director of Marketing and Communications for the Congregation of the Legionaries of Christ in the North American Territory. Each entity having its own Director of Marketing and Communications is a positive step toward greater ecclesial maturity. In addition, Mazy Hudson has now joined the Legionaries of Christ Marketing and Communications team as the new Marketing Manager.
Gail and Kerrie have worked closely together to build a team that has established many new tools to help Regnum Christi to flourish and share the mission across the territory, including the Regnum Christi Daily Meditations newsletters and podcasts, which reach an audience of over 100,000 people every month; the new RC English App; the RC This Week, Special Announcements, and EQUIP newsletters; a growing digital and social media presence on multiple platforms; new print materials for sharing the RC identity and mission with the Church at large; and tools like a Marketing & Communications mentoring program and video tutorials to help localities and members communicate the mission more effectively. They have also built a strong collaborative working relationship with the different institutions of the Federation and other programs, apostolates, and organizations to share resources and promote the mission of each one to new and broader audiences.
Upcoming projects for both the Regnum Christi and the Legionaries of Christ communications offices include improved websites; a new Regnum Christi lay members’ prayer book; an updated app; a strengthened strategy for outreach through social media; targeted communications support and training for localities and members to better serve locality and community needs; and resources for the upcoming Regnum Christi Territorial Convention in 2023 and General Convention in 2024.
Together with Lisa Small, Director of Marketing and Communications for the Consecrated Women of Regnum Christi in the North American Territory, the three Marketing and Communications Directors remain committed to collaborating in their efforts to serve our common mission while still furthering the uniqueness of each institution’s needs.
Kerrie Rivard
Director of Marketing & Communications for the Regnum Christi Federation
[email protected]
678-896-8726
Gail Gore
Director of Marketing & Communications for the Legionaries of Christ
[email protected]
414-343-6886
Lisa Small
Director of Marketing & Communications for the Consecrated Women of Regnum Christi
[email protected]
682-205-0593
